So, why are we re-branding?  Great question.

The non-nutshell answer requires a little time to explain.  Over the past four years we have done a lot of exciting things in our client’s homes, but I noticed four recurring themes that we’ve had to overcome in order to do business with someone walking through the front door for the first time.  People cannot easily figure out what we do, they do not believe we have as much choice as we actually have, the assumption is that we are expensive, and many people want to sit on something before they buy it. 

The last one is a biggie.  Of course, a designer knows that when dealing with quality product, there’s almost never an issue with comfort.  Besides, a good designer will know your cush preference and body type and make selections accordingly, and it will be perfect.  It’s like me walking into the Nordstrom’s men’s department and the guy says “46 long?”  Experts are experts for a reason.  They know what they are doing.  That being said, it required too much trust from a walk-in customer which we had not yet earned, and too much explaining on our part.  The new showroom will have many more sofas and chairs that will have been selected specifically to show the difference between good, better, and best, as well as all the various cushion, arm, and leg options.  Now, just like Goldilocks, people can use their own judgment to find a sofa that’s just right.  It would take a blimp hangar to show every option we have access to, but our goal is to have enough choice on the floor for our clients to feel good about their decisions.  It will be very obvious that we have product in any style and fitting most budgets.

I have heard a bazillion compliments on our beautiful store, but when it came right down to it, people didn’t understand all we could do.  I saw people look up at the sign and then have a bewildered look on their face.  I am sure we had plenty of potential business roll down the street and into the mall.  I just couldn’t figure out why someone would want to chase around a high school kid to see the nine choices of fabric on a sofa of questionable quality when they could pay similar money and get much more selection, better quality, and expert service with us.  But, honestly, we looked like an overpriced boutique that happened to have a few pieces of furniture tucked here and there, and the name of our store was confusing. 

Some people knew we did interior design but didn’t know we’d be just as happy to sell a rug or a chair.  Others were afraid or intimidated by the thought of using a designer.  Some people love our “look” but don’t want to work with a designer.  Our new showroom will be bigger, brighter, and much less cluttered.  The store will operate in a more user friendly fashion where someone can come in and pick a fabric and get a price quickly and be done with it, or they can take advantage of our expert design service at no additional charge.

We have introduced a lower priced line of upholstery that is made in the USA and is of good quality.  The customization options are not as broad, but we are seeing a really positive reaction from our clients who want a solid sofa or chair without spending a ton.  The same company offers dining and bedroom furniture, too, at very attractive prices.

So, thanks for listening and now you know we have been listening too.  Come visit and take advantage of our grand opening sale!