We are making a philosophical shift in our showroom to allow people strolling through to be able to see the real differences between the various levels of home furnishings, especially upholstery. Over the years there has been a consistent worry from many of our potential clients in that they are uncomfortable with the notion of buying a sofa without ever sitting on it. Our assumption is that if you are working with a quality designer who knows her products and deals with quality manufacturers, you will always be pleased with the comfort level of your new room. If you’ve ever had a suit custom made, it was sewn for you from measurements of the tailor and your choice of a fabric swatch…without ever trying it on. A custom suit is always perfect.
But, since not all consumers have the ability to trust a designer (Lord knows not all of them can be trusted!) we are going to have a little more show and little less tell in the studio. Over here is a solidly made sofa but no ability to select your wood finish, cushion cores, or add any extra trim like contrast welting or fringe, and over there is a sofa that can be completely customized. You will pay more for it, but at least now you will easily be able to see and feel why and make your decision. Sometimes the basic sofa is perfect for a client’s situation, but without the ability to see the difference some clients just get stuck on price rather than satisfying their needs.
These photos show just two of the new sofa frames that we now have on our floor. We’re really happy to have them because not only do they look great but the price points are very attractive, AND they are made in the USA with laminated hardwood frames-not plywood or pressboard. We have the sharp skirtless sofa on the floor in a sage faux suede with four fun pillows priced under a thousand bucks. 
The leather sofa is priced at $1299 and the same frame can come with a lot of leather choices under 2K. We consider ourselves leather snobs and it’s hard to have a custom sofa with quality leather made for under four grand. This one has no frills, but it provides a lot of look and is very comfortable at an amazing price point. We have it as shown in a softy chocolate leather. Nice!